B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
34%
34% -- profitability increase for B2B businesses with aligned revenue engine (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GetCargo
Primary
Tier C
https://www.getcargo.io/blog/introducing-the-new-system-of-engagement ↗
Source Article
Why the system of engagement is broken?
What is a system of engagement?#
A system of engagement (SOE) helps organizations communicate, collaborate, and interact with customers and team members. In contrast to systems of record that store and manage data, SOEs prioritize human interaction and engagement.
Systems of engagement are focused o…
Original Research
GetCargo
· Original study ↗
Methodology
Compared to peers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B businesses with aligned revenue engine: 34% profitability increase. Source: GetCargo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/profitability-b2b-aligned-revenue-engine
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<blockquote cite="https://lighthousedata.io/data/profitability-b2b-aligned-revenue-engine" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- profitability increase for B2B businesses with aligned revenue engine<br><small>Source: GetCargo (2025) · <a href="https://lighthousedata.io/data/profitability-b2b-aligned-revenue-engine" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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