B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
60%
60% -- profitability increase for businesses using data analytics (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://fliperce.com/blog/10-strategies-to-increase-the-value-of-an-e-commerce-store-before-selling/ ↗
Source Article
10 Strategies to increase the value of an e-commerce store Before Selling
When preparing to sell your online business, it’s essential to increase the value of an e-commerce store to attract serious buyers and secure the best possible deal. Potential buyers are not just looking at your current sales; they are evaluating your store’s growth potential, operational efficiency…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey research; also cites 5-6% productivity increase (range midpoint used for productivity excluded)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses using data analytics: 60% profitability increase. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-data-analytics-profitability
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<blockquote cite="https://lighthousedata.io/data/mckinsey-data-analytics-profitability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- profitability increase for businesses using data analytics<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/mckinsey-data-analytics-profitability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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