B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
33%
33% -- profit growth rate for B2B companies with customer obsession (2024)
B2B companies adopting customer obsession see a 33% increase in profits compared to their pre-customer obsession baseline.
- Comparison is relative to pre-customer-obsession baseline
- Only 27 out of 538 surveyed B2B companies met the criteria for customer obsession
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Lighthouse Research Team
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
538
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
65
Source
Forrester Research
Primary
Tier A
https://btob-leaders.com/obsession-clients-performance-entreprises/ ↗
Source Article
Forrester : les entreprises « obsédées par le client » surperforment
Selon une nouvelle enquête signée Forrester Research, l’obsession du client, ou customer-obsession, caracole à la tête des facteurs clés de succès dans le B2B. On fait le point…
L’obsession client : un impact sur le CA, les bénéfices et l’engagement des collaborateurs
Dans l’édition 2024 de son « Ét…
Original Research
Forrester Research
· Original study ↗
Methodology
Forrester Research survey
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B companies with customer obsession: 33% profit growth rate. Source: Forrester Research (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/profit-increase-customer-obsession-2024
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<blockquote cite="https://lighthousedata.io/data/profit-increase-customer-obsession-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- profit growth rate for B2B companies with customer obsession<br><small>Source: Forrester Research (2024) · <a href="https://lighthousedata.io/data/profit-increase-customer-obsession-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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