B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- profit growth rate for companies with aligned revenue engine (RevOps) (2022)
Companies that have implemented an aligned revenue engine achieve 15% higher profits according to Gartner research.
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Lighthouse Research Team
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Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://emmanuelobadia.com/2022/07/09/sales-marketing-alignment-it-takes-two-to-tango-3rd-step-how-c… ↗
Source Article
Sales & Marketing Alignment: It takes two to Tango! 3rd Step: How can you thrive on your journey to the promised land?
Let’s continue our Sale & Marketing Tango, after Step 1: Who is changing faster? and Step2: Why does it matter?, I’m convinced you’d like to get some food for thoughts about how to thrive on your journey to success. There’s no magical recipe, but rather some key ingredients, tips, and recommendation…
Original Research
Gartner
· Original study ↗
Methodology
Cited to Gartner research; details not provided
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RoleAll marketers
Cite this stat
Plain Text
companies with aligned revenue engine (RevOps): 15% profit growth rate. Source: Gartner (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-aligned-revenue-engine-profit
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<blockquote cite="https://lighthousedata.io/data/gartner-aligned-revenue-engine-profit" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- profit growth rate for companies with aligned revenue engine (RevOps)<br><small>Source: Gartner (2022) · <a href="https://lighthousedata.io/data/gartner-aligned-revenue-engine-profit" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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