B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- profit growth rate for manufacturers with mature digital customer journeys (2023)
Manufacturers with the most mature digital customer journeys saw a 14% increase in profit over the past 12 months.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
79
Source
Google Cloud
Primary
Tier A
https://martech360.com/customer-experience/customer-experience-boosts-sales-but-data-silos-create-ro… ↗
Source Article
Customer Experience Boosts Sales, but Data Silos Create Roadblocks for Manufacturers, According to New Google Cloud Study
Customer Experience Boosts Sales, but Data Silos Create Roadblocks for Manufacturers, According to New Google Cloud Study
Ahead of Hannover Messe, one of the largest manufacturing events in the world, Google Cloud announced new global research that found that manufacturers who provide immersive and …
Original Research
Google Cloud
· Original study ↗
Methodology
Global survey conducted by IDC sponsored by Google Cloud.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
manufacturers with mature digital customer journeys: 14% profit growth rate. Source: Google Cloud (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/manufacturers-profit-increase-2023
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<blockquote cite="https://lighthousedata.io/data/manufacturers-profit-increase-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- profit growth rate for manufacturers with mature digital customer journeys<br><small>Source: Google Cloud (2023) · <a href="https://lighthousedata.io/data/manufacturers-profit-increase-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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