B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
85%
85% -- purchase likelihood lift for shoppers who view a product video (2026)
Shoppers who view a product video are 85% more likely to make a purchase.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Internet Retailer
Primary
Tier C
http://www.videobloom.com/video-commerce/ ↗
Source Article
Video Commerce
Original Research
Internet Retailer
· Original study ↗
Methodology
Secondary source citing Internet Retailer; no methodology stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
shoppers who view a product video: 85% purchase likelihood lift. Source: Internet Retailer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/product-video-purchase-intent-85
HTML Embed
<blockquote cite="https://lighthousedata.io/data/product-video-purchase-intent-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- purchase likelihood lift for shoppers who view a product video<br><small>Source: Internet Retailer (2026) · <a href="https://lighthousedata.io/data/product-video-purchase-intent-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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