B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
21%
21% -- click through rate lift for product pairing recommendations in ads (2026)
Recommending pairings of two different products in ads increased ad clicks by 21% in experiments.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Science Says
Primary
Tier B
https://app.sciencesays.com/p/product-pairings-boost-sales ↗
Source Article
Suggest product pairings to boost your sales
Original Research
Science Says
· Original study ↗
Methodology
Experiments referenced by Science Says; details not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
product pairing recommendations in ads: 21% click through rate lift. Source: Science Says (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/product-pairing-ad-clicks-21
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<blockquote cite="https://lighthousedata.io/data/product-pairing-ad-clicks-21" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- click through rate lift for product pairing recommendations in ads<br><small>Source: Science Says (2026) · <a href="https://lighthousedata.io/data/product-pairing-ad-clicks-21" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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