B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34%
34% -- conversion lift for Product pages with professional video (2025)
Product pages featuring professional video experience a 34% conversion rate lift compared to pages with no video.
- Measured relative to product pages with no video
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bazaarvoice
Primary
Tier A
https://greenfroglabs.com/blog/ugc-vs-professional-video-performance-data ↗
Source Article
A $500 video shot on an iPhone in someone's kitchen outperformed a $50,000 brand film on Instagram. It happens. It also happens that a $50,000 brand film generates 40x more revenue than 100 UGC clips combined. Both statements are true, which is exactly why the "UGC vs professional video" debate prod…
Original Research
Bazaarvoice
· Original study ↗
Methodology
Bazaarvoice 2025 Shopper Experience Index, vs no video
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Product pages with professional video: 34% conversion lift. Source: Bazaarvoice (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pro-video-product-page-conversion-lift-2025
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<blockquote cite="https://lighthousedata.io/data/pro-video-product-page-conversion-lift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- conversion lift for Product pages with professional video<br><small>Source: Bazaarvoice (2025) · <a href="https://lighthousedata.io/data/pro-video-product-page-conversion-lift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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