B
Evidence Grade B
Graded
under review
Safe to Cite
Current
75%
75% -- conversion rate for Prime members visiting Amazon website (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (3)
Millward Brown Digital
Primary
Tier B
http://www.retaildive.com/news/amazon-expands-dash-ordering-wand-beyond-grocery-to-all-items/427746/ ↗
Source Article
Amazon expands Dash ordering wand beyond grocery to all items
Dive Brief:
-
Amazon has expanded the capabilities of its Dash ordering wand beyond grocery items to allow users to order anything featured on its platform, according to multiple news outlets and a notice on the e-commerce giant's site.
-
The wand, which differs from Amazon's brand-specific Dash but…
Also cited by
statista.com
https://www.statista.com/
2026-08-15
triplewhale.com
https://www.triplewhale.com/
2026-08-15
Original Research
Millward Brown Digital
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Prime members visiting Amazon website: 75% conversion rate. Source: Millward Brown Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prime-members-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/prime-members-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- conversion rate for Prime members visiting Amazon website<br><small>Source: Millward Brown Digital (2026) · <a href="https://lighthousedata.io/data/prime-members-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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