B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$54
$54 -- average order value for Prime Day shoppers (2023-07)
During Prime Day 2023, the average order spend/size was $54.05 per Numerator.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$54
Unit
Currency Usd
Data Vintage
2023-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (3)
AdParlor
Primary
Tier B
https://devadparlor.wpengine.com/blog/adparlor-july-2023-newsletter-2-2/ ↗
Source Article
AdParlor July 2023 Newsletter: Social Media Updates
Meet the new kid on the block, Threads
Earlier this month, Instagram released its new competitor to Twitter, Threads. It set records for new signups, surpassing 100 million users in a matter of days. ChatGPT (previously crowned as the fastest-growing application in history) took two months to hit th…
Also cited by
statista.com
https://www.statista.com/
2026-08-16
triplewhale.com
https://www.triplewhale.com/
2026-08-16
Original Research
AdParlor
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Prime Day shoppers: $54 average order value. Source: AdParlor (2023-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prime-day-avg-order
HTML Embed
<blockquote cite="https://lighthousedata.io/data/prime-day-avg-order" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$54</strong> -- average order value for Prime Day shoppers<br><small>Source: AdParlor (2023-07) · <a href="https://lighthousedata.io/data/prime-day-avg-order" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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