B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77%
77% -- engagement rate uplift for press releases with video content (2023)
Press releases with multimedia content, specifically video, achieve a 77% higher engagement rate compared to text-only releases.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://applaunchpartners.com/launch-press-releases-17-journalist-value-in-2026/ ↗
Source Article
Launch Press Releases: New Tactics for 2026
Original Research
Nielsen
· Original study ↗
Methodology
Attributed to a Nielsen report from late 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
press releases with video content: 77% engagement rate uplift. Source: Nielsen (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/press-release-video-engagement-77pct
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<blockquote cite="https://lighthousedata.io/data/press-release-video-engagement-77pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- engagement rate uplift for press releases with video content<br><small>Source: Nielsen (2023) · <a href="https://lighthousedata.io/data/press-release-video-engagement-77pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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