B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- engagement rate uplift for Instagram carousel posts (2026)
Accounts not using carousels in 2026 in niches that support them miss out on 40% of potential engagement rate.
- Derived/rhetorical benchmark estimate regarding forgone engagement rate when not using carousels
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
50,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Admetrics
Primary
Tier A
https://useadmetrics.com/benchmarks/instagram-engagement-rate-2026 ↗
Source Article
Admetrics — Free calculators for creators and media buyers
Instagram Engagement Rate
Benchmarks 2026
Instagram engagement rate benchmarks for 2026. Based on 50,000 accounts across 10 niches and 5 follower tiers. Average ER dropped 18% YoY to 0.98%.
2026 is the fourth consecutive year of declining Instagram engagement rates. The main drivers are Reels taking…
Original Research
Admetrics
· Original study ↗
Methodology
Estimated engagement-rate uplift forgone by not using carousels; derived from benchmark dataset
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram carousel posts: 40% engagement rate uplift. Source: Admetrics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-carousel-er-lift-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-carousel-er-lift-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- engagement rate uplift for Instagram carousel posts<br><small>Source: Admetrics (2026) · <a href="https://lighthousedata.io/data/instagram-carousel-er-lift-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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