B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- engagement rate uplift for micro-influencers (2025)
Micro-influencers can generate 60% greater engagement rates than macro-influencers according to Adweek.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adweek
Primary
Tier C
https://www.digimark.com.au/blog/social-media-marketing-trends/ ↗
Source Article
New Social Media Marketing Trends for 2025 Success
Emerging Social Media Platforms in 2025
Social Media Marketing Trends in 2025 illustrate the shifting landscape towards more tailored experiences and innovative technologies. As user preferences evolve, new platforms are capitalising on diverse interests and technological advancements to engage user…
Original Research
Adweek
· Original study ↗
Methodology
Cited from Adweek; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
micro-influencers: 60% engagement rate uplift. Source: Adweek (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/micro-influencer-engagement-60-percent
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<blockquote cite="https://lighthousedata.io/data/micro-influencer-engagement-60-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- engagement rate uplift for micro-influencers<br><small>Source: Adweek (2025) · <a href="https://lighthousedata.io/data/micro-influencer-engagement-60-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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