B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
24%
24% -- return on ad spend increase for Amazon advertisers (2023)
Amazon advertisers who created a new Sponsored Products campaign using preset recommendations saw an average of 24% higher ROAS after one month.
- Compared to similar advertisers who did not create a campaign with preset recommendations
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Amazon
Primary
Tier A
https://advertising.amazon.com/zh-tw/library/guides/how-to-advertise-worldwide ↗
Source Article
Global advertising: Why it works and how to get started
Global advertising: Why it works and how to get started
Global advertising refers to the process of running international ad campaigns for your products or brand. For an effective global advertising strategy, consider running ads in multiple countries and optimizing your campaigns to help increase v…
Original Research
Amazon
· Original study ↗
Methodology
Similarity between advertisers is defined using metrics such as level of ad spend before and after the campaign launch, Sponsored Products impressions, clicks, attributed sales and units sold.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon advertisers: 24% return on ad spend increase. Source: Amazon (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/preset_recommendations_roas_increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/preset_recommendations_roas_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- return on ad spend increase for Amazon advertisers<br><small>Source: Amazon (2023) · <a href="https://lighthousedata.io/data/preset_recommendations_roas_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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