B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- us household reach for Premion (Q2 2023)
Premion sellers reach almost 80% of U.S. households via TEGNA and Gray's local salesforce and station footprint.
- Stated as 'almost 80 percent'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
Q2 2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TEGNA Inc.
Primary
Tier A
https://digitalmedianet.com/tegna-inc-reports-second-quarter-2023-results-and-provides-third-quarter… ↗
Source Article
TEGNA Inc. Reports Second Quarter 2023 Results and Provides Third Quarter Guidance
TEGNA Inc. Reports Second Quarter 2023 Results and Provides Third Quarter Guidance
TEGNA announces second accelerated share repurchase program of additional $325 million expected to launch after third quarter earnings are reported
Commitment this year of more than three-quarters of a billion dollars…
Original Research
TEGNA Inc.
· Original study ↗
Methodology
Company earnings report; CTV/OTT advertising reach claim
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Premion: 80% us household reach. Source: TEGNA Inc. (Q2 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/premion-us-household-reach
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<blockquote cite="https://lighthousedata.io/data/premion-us-household-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- us household reach for Premion<br><small>Source: TEGNA Inc. (Q2 2023) · <a href="https://lighthousedata.io/data/premion-us-household-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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