B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
130,000,000
130,000,000 -- us household reach for Simpli.fi (2026)
Simpli.fi has reach across 130 million U.S. households.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
130,000,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Simpli.fi
Primary
Tier A
https://simpli.fi/latest/the-future-of-b2b-attention-how-ctv-native-and-intent-data-are-rewriting-th… ↗
Source Article
B2B Intent Data Marketing with CTV & Native Ads
The Future of B2B Attention: How CTV, Native, and Intent Data Are Rewriting the Funnel
In partnership with Bombora
Writer: Weston Wheeler
Date: June 25, 2026
Today’s buyers, 71% of whom are Millennials or Gen Z, don’t wait for a sales call to start forming opinions. They stream videos, conduct self-…
Original Research
Simpli.fi
· Original study ↗
Methodology
Platform official announcement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Simpli.fi: 130,000,000 us household reach. Source: Simpli.fi (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/simplifi-us-household-reach-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/simplifi-us-household-reach-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>130,000,000</strong> -- us household reach for Simpli.fi<br><small>Source: Simpli.fi (2026) · <a href="https://lighthousedata.io/data/simplifi-us-household-reach-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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