B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- us household reach for Amazon authenticated audience graph (2026)
Amazon's authenticated audience graph reaches 90% of US households.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amazon Ads
Primary
Tier B
https://anavigator.co/blog/amazon-just-gave-advertisers-10-new-brand-and-performance-capabilities-he… ↗
Source Article
Amazon Just Gave Advertisers 10 New Brand+ and Performance+ Capabilities. Here Is What Actually Matters.
Original Research
Amazon Ads
· Original study ↗
Methodology
Amazon Ads platform data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon authenticated audience graph: 90% us household reach. Source: Amazon Ads (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-audience-graph-us-households-2026
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<blockquote cite="https://lighthousedata.io/data/amazon-audience-graph-us-households-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- us household reach for Amazon authenticated audience graph<br><small>Source: Amazon Ads (2026) · <a href="https://lighthousedata.io/data/amazon-audience-graph-us-households-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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