B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
86%
86% -- roi increase rate for marketers using predictive marketing for at least 2 years (2021)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (4)
Forbes
Primary
Tier B
https://www.forbes.com/sites/forbesbusinesscouncil/2021/07/21/how-predictive-marketing-is-transformi… ↗
Source Article
Transformez vos données en décisions claires
Et si vous pouviez prédire ce dont vos clients auront envie dans 6 mois, 1 an, 2 ans ? Cela vous permettrait de leur proposer des offres irrésistibles et des campagnes qui visent juste dans la majorité des cas…Ce n’est pas une utopie : l’analyse prédictive permet d’exploiter intelligemment vos donné…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-18
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-18
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-18
Original Research
Forbes
· Original study ↗
Methodology
Study by Forrester Consulting for EverString
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers using predictive marketing for at least 2 years: 86% roi increase rate. Source: Forbes (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/predictive-marketing-roi-increase
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<blockquote cite="https://lighthousedata.io/data/predictive-marketing-roi-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- roi increase rate for marketers using predictive marketing for at least 2 years<br><small>Source: Forbes (2021) · <a href="https://lighthousedata.io/data/predictive-marketing-roi-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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