B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
70%
70% -- roi increase rate for AI-powered personalization in marketing emails (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Source
Hubspot
Primary
Tier C
https://www.scoreapp.com/starting-lead-generation/ ↗
Source Article
What to consider before starting lead generation
Original Research
Hubspot
· Original study ↗
Segmentation
IndustryeCommerce
RegionNorth America
RoleAll marketers
Channelemail
Cite this stat
Plain Text
AI-powered personalization in marketing emails: 70% roi increase rate. Source: Hubspot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hubspot-state-of-marketing-2024-ai-personalization
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<blockquote cite="https://lighthousedata.io/data/hubspot-state-of-marketing-2024-ai-personalization" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- roi increase rate for AI-powered personalization in marketing emails<br><small>Source: Hubspot (2024) · <a href="https://lighthousedata.io/data/hubspot-state-of-marketing-2024-ai-personalization" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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