B
Evidence Grade B
Graded
under review
Safe to Cite
Current
86%
86% -- roi increase rate for marketers using predictive marketing for 2+ years (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2026
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Consulting
Primary
Tier B
https://alphalyr.fr/marketing-predictif-avantages/ ↗
Source Article
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Original Research
Forrester Consulting
· Original study ↗
Methodology
Study by Forrester
Segmentation
IndustryMedia
RegionEMEA
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
marketers using predictive marketing for 2+ years: 86% roi increase rate. Source: Forrester Consulting (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-predictive-roi-increase
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<blockquote cite="https://lighthousedata.io/data/marketing-predictive-roi-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- roi increase rate for marketers using predictive marketing for 2+ years<br><small>Source: Forrester Consulting (2026) · <a href="https://lighthousedata.io/data/marketing-predictive-roi-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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