B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1.17x
1.17x -- roas for Facebook Lead Generation campaigns - Preakness Stakes (2025)
Facebook Lead Generation campaigns for Preakness Stakes achieved a ROAS of 1.17.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.17x
Unit
Ratio
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Net Conversion
Primary
Tier A
https://www.netconversion.com/project/preakness-leads-performance-peaks ↗
Source Article
The NetCon Vault
Net Conversion ties together emails from Meta's Lead Generation campaign with emails from eventual purchases to view cross-platform ROAS and ticket type.
A business group owns Advance Deposit Wagering apps where you can bet on horse racing across the United States & the world. This same business gro…
Original Research
Net Conversion
· Original study ↗
Methodology
Cross-platform ROAS from email matching
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook Lead Generation campaigns - Preakness Stakes: 1.17x roas. Source: Net Conversion (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/preakness-facebook-lead-gen-roas-2025
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<blockquote cite="https://lighthousedata.io/data/preakness-facebook-lead-gen-roas-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.17x</strong> -- roas for Facebook Lead Generation campaigns - Preakness Stakes<br><small>Source: Net Conversion (2025) · <a href="https://lighthousedata.io/data/preakness-facebook-lead-gen-roas-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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