B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
93%
93% -- ai tool adoption rate for PR teams (2026)
93% of PR teams are leveraging AI tools to enable faster execution, deeper insights, and more time for strategy and creativity.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cision
Primary
Tier A
https://www.cision.co.uk/resources/articles/biggest-pr-opportunities/ ↗
Source Article
The 5 Biggest PR Opportunities in 2026
Original Research
Cision
· Original study ↗
Methodology
Cision Inside PR 2026 survey finding on PR teams leveraging AI tools for faster execution, deeper insights, and time for strategy
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PR teams: 93% ai tool adoption rate. Source: Cision (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pr-teams-using-ai-tools-2026
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<blockquote cite="https://lighthousedata.io/data/pr-teams-using-ai-tools-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- ai tool adoption rate for PR teams<br><small>Source: Cision (2026) · <a href="https://lighthousedata.io/data/pr-teams-using-ai-tools-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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