B Evidence Grade B Safe to Cite Recent

89%

89% -- ai tool adoption rate for market researchers (2025)

Name: AI Tool Adoption Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-10

2025 · Qualtrics

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Attribution: Qualtrics View source

Lighthouse Research Team

Last verified: 2026-08-12 · How we verify data →

Source verified Evidence graded

Value

89%

Unit

Percentage

Data Vintage

2025

Entity

market researchers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Qualtrics Primary Tier B

https://notificationx.com/ru/blog/top-ai-market-research-tools/ ↗

Confidence: 72/100 Vintage: 2025 Channel: Common Crawl

Source Article

Top 7 AI Market Research Tools Your Marketing Strategy Needs - NotificationX

Marketers need to research multiple things regularly. Speaking of research, sometimes marketers research manually, but some tools can make the process easier and faster. Conducting market research allows you to truly understand your audience, helping you connect with them on a deeper level and earn …

Also cited by

clinicaltrialvanguard.com https://www.clinicaltrialvanguard.com/

2026-08-18

NotificationX https://notificationx.com/nl/blog/top-ai-market-research-tools/

2026-08-10

NotificationX https://notificationx.com/hi/blog/top-ai-market-research-tools/

2026-08-12

Original Research

Qualtrics · Original study ↗

Segmentation

IndustryMarket Research RoleAll marketers Channelcontent

Cite this stat

Plain Text

market researchers: 89% ai tool adoption rate. Source: Qualtrics (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/2025-qualtrics-ai-tool-adoption

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<blockquote cite="https://lighthousedata.io/data/2025-qualtrics-ai-tool-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- ai tool adoption rate for market researchers<br><small>Source: Qualtrics (2025) · <a href="https://lighthousedata.io/data/2025-qualtrics-ai-tool-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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