C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
26%
26% -- mql to sql conversion rate for PPC-sourced leads (2025)
PPC-sourced leads convert from MQL to SQL at a rate of 26%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
loopo.org
Primary
Tier C
https://loopo.org/blog/b2b-content-marketing-funnel ↗
Source Article
B2B Content Marketing Funnel: Complete Guide • loopo
B2B Content Marketing Funnel: A Complete Guide
A B2B content marketing funnel maps specific content assets to three buyer stages — TOFU for awareness, MOFU for evaluation, and BOFU for decision — so prospects get the right asset at the right moment instead of generic noise. Done well, it shortens cy…
Also cited by
2026-09-29
Original Research
loopo.org
· Original study ↗
Methodology
Compared against SEO-sourced leads at 51% in the same funnel.
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RoleDemand Gen
Channelpaid_ads
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
PPC-sourced leads: 26% mql to sql conversion rate. Source: loopo.org (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ppc-leads-mql-to-sql-26
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<blockquote cite="https://lighthousedata.io/data/ppc-leads-mql-to-sql-26" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- mql to sql conversion rate for PPC-sourced leads<br><small>Source: loopo.org (2025) · <a href="https://lighthousedata.io/data/ppc-leads-mql-to-sql-26" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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