C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
13%
13% -- mql to sql conversion rate for B2B demand generation programs (2026)
The median MQL-to-SQL conversion rate is 13% across B2B SaaS companies.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Sources (3)
B2BLead
Primary
Tier A
https://www.b2blead.io/blog/lead-generation-funnel ↗
Source Article
Demand Generation Agency 2026: 18 Best Picks + Buyer Guide
Top 18 Demand Generation Agencies in 2026: A B2B Buyer’s Guide to Pipeline-Ready Partners
Major Takeaways: Demand Generation Agency
Fit between the agency’s model and your demand stage is the single biggest variable in whether the program actually moves pipeline — more than agency size, brand recogn…
Also cited by
2026-09-02
Demand Gen Insider
https://demandgeninsider.com/glossary/mql-to-sql-rate/
2026-09-24
Original Research
B2BLead
· Original study ↗
Methodology
Median conversion rate from MQL to SQL.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
B2B demand generation programs: 13% mql to sql conversion rate. Source: B2BLead (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mql-to-sql-conversion-rate-2026
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<blockquote cite="https://lighthousedata.io/data/mql-to-sql-conversion-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- mql to sql conversion rate for B2B demand generation programs<br><small>Source: B2BLead (2026) · <a href="https://lighthousedata.io/data/mql-to-sql-conversion-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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