B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

$33

$33 -- cost per lead for PPC advertising (paid search) (2025)

Name: Cost Per Lead Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-15

2025 · HubSpot (primary cited source; also MarketingCharts.com, Matchcraft, Prospect Marketing, Pulse Local Marketing, Survey America)

The average PPC (pay-per-click) cost per lead is $33.40.

Aggregated figure from multiple sources: Hubspot, MarketingCharts.com, Matchcraft, Prospect Marketing, Pulse Local Marketing, and Survey America

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Attribution: HubSpot (primary cited source; also MarketingCharts.com, Matchcraft, Prospect Marketing, Pulse Local Marketing, Survey America) View source

Lighthouse Research Team

Last verified: 2026-09-15 · How we verify data →

Source verified Evidence graded

Value

$33

Unit

Currency Usd

Data Vintage

2025

Entity

PPC advertising (paid search)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

HubSpot (primary cited source; also MarketingCharts.com, Matchcraft, Prospect Marketing, Pulse Local Marketing, Survey America) Primary Tier C

https://perkzilla.com/managed-plans/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Managed Plans - PerkZilla

Managed Plans Full Service We’ll roll up our sleeves and help with strategy, setup, and optimization for an successful campaign. Let's Grow Together We’ll help strategize, configure and confirm your campaign is successful! Founder's Kickstart $499 Get your first campaign live—fast—with expert guidan…

Original Research

HubSpot (primary cited source; also MarketingCharts.com, Matchcraft, Prospect Marketing, Pulse Local Marketing, Survey America) · Original study ↗

Methodology

Footnote states figure is 'Based on an average PPC cost per lead of $33.40' aggregated from HubSpot, MarketingCharts.com, Matchcraft, Prospect Marketing, Pulse Local Marketing, and Survey America. No specific date given on page; publication year used.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

PPC advertising (paid search): $33 cost per lead. Source: HubSpot (primary cited source; also MarketingCharts.com, Matchcraft, Prospect Marketing, Pulse Local Marketing, Survey America) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ppc-average-cost-per-lead

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<blockquote cite="https://lighthousedata.io/data/ppc-average-cost-per-lead" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$33</strong> -- cost per lead for PPC advertising (paid search)<br><small>Source: HubSpot (primary cited source; also MarketingCharts.com, Matchcraft, Prospect Marketing, Pulse Local Marketing, Survey America) (2025) · <a href="https://lighthousedata.io/data/ppc-average-cost-per-lead" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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