B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5.6%
5.6% -- click through rate for Position #1 organic search result without AI Overview (2025)
The average click-through rate for position #1 organic search results on SERPs without an AI Overview is 5.6%.
- Study focused specifically on informational keywords
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.6%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
300,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://sparkseo.net/how-much-traffic-are-ai-overviews-robbing-from-your-website/ ↗
Source Article
How Much Traffic are AI Overviews Robbing from Your Website? | Spark SEO
You’re ranking. Your SEO’s solid. But your traffic? It’s quietly tanking.
Sound familiar?
You’re not alone — and the culprit isn’t a competitor or a core update. It’s something newer. Smarter. And way more disruptive:
Google’s AI Overviews.
These AI-generated summaries now sit above the traditional …
Original Research
Ahrefs
· Original study ↗
Methodology
Baseline CTR from Ahrefs study of 300,000 informational keywords comparing SERPs with and without AI Overviews.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Position #1 organic search result without AI Overview: 5.6% click through rate. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/position-1-ctr-without-ai-overview
HTML Embed
<blockquote cite="https://lighthousedata.io/data/position-1-ctr-without-ai-overview" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.6%</strong> -- click through rate for Position #1 organic search result without AI Overview<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/position-1-ctr-without-ai-overview" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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