C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Aging
3.05%
3.05% -- conversion rate for eCommerce sites with 1-2 second loading time (2024)
eCommerce sites with a 1-2 second loading time have an average conversion rate of 3.05%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.05%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (7)
Portent
Primary
Tier C
https://blog.fercom.dev/preparing-and-launching-your-bfcm-2024-campaign ↗
Source Article
BFCM 2024: Black Friday & Cyber Monday Strategies
Black Friday and Cyber Monday (BFCM) can feel overwhelming, with so much to handle simultaneously. As time passes, you might juggle tasks like managing inventory, creating marketing plans, and fine-tuning your website. The pressure is intense, and every second matters. What if you miss out on connec…
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Original Research
Portent
· Original study ↗
Methodology
Cited from Portent research on page speed and conversion
Methodology documented
Segmentation
IndustryeCommerce
RoleAll marketers
Channelmulti-channel
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
eCommerce sites with 1-2 second loading time: 3.05% conversion rate. Source: Portent (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/portent-page-speed-conversion
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<blockquote cite="https://lighthousedata.io/data/portent-page-speed-conversion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.05%</strong> -- conversion rate for eCommerce sites with 1-2 second loading time<br><small>Source: Portent (2024) · <a href="https://lighthousedata.io/data/portent-page-speed-conversion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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