B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$12,900,000
$12,900,000 -- annual cost of poor data quality for Organizations (average) (2021)
Poor data quality costs organizations an average of $12.9 million per year according to a 2021 Gartner estimate.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$12,900,000
Unit
Currency Usd
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
Gartner
Primary
Tier B
https://www.gartner.com/smarterwithgartner/how-to-improve-your-data-quality ↗
Source Article
B2B Data Freshness and Quality: How to Evaluate a Vendor in 2026
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
How to Evaluate B2B Data Freshness and Quality in 2026
Most vendor pitches lead with a number: "700 million profiles," "1.5 billion contacts," "the largest B2B database on the market." None o…
Original Research
Gartner
· Original study ↗
Methodology
Gartner estimate, widely cited industry-wide
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organizations (average): $12,900,000 annual cost of poor data quality. Source: Gartner (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poor-data-quality-cost-gartner-2021
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<blockquote cite="https://lighthousedata.io/data/poor-data-quality-cost-gartner-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$12,900,000</strong> -- annual cost of poor data quality for Organizations (average)<br><small>Source: Gartner (2021) · <a href="https://lighthousedata.io/data/poor-data-quality-cost-gartner-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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