B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$12,900,000
$12,900,000 -- annual cost of poor data quality for average organization (2021)
Poor data quality costs the average organization $12.9 million annually according to Gartner research from 2021.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$12,900,000
Unit
Currency Usd
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://www.datamagnet.co/post/best-data-enrichment-tools-gtm-engineers/ ↗
Source Article
9 Best Data Enrichment Tools for GTM Engineers (2026)
Disclosure: Datamagnet publishes this article. Product capabilities, pricing, and feature descriptions for third-party tools are based on public information and general knowledge, retrieved July 19, 2026 — pricing and features change often, so verify current details on each vendor's site before you …
Original Research
Gartner
· Original study ↗
Methodology
Gartner research figure, still widely cited industry-wide
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | $12,900,000 | |
| 2021 (current) | $12,900,000 | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
average organization: $12,900,000 annual cost of poor data quality. Source: Gartner (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poor-data-quality-cost-12-9m
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<blockquote cite="https://lighthousedata.io/data/poor-data-quality-cost-12-9m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$12,900,000</strong> -- annual cost of poor data quality for average organization<br><small>Source: Gartner (2021) · <a href="https://lighthousedata.io/data/poor-data-quality-cost-12-9m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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