B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

23%

23% -- online share of retail sales for Polish retail market (2025)

2025  · Gemius

W Polsce udział sprzedaży internetowej w handlu detalicznym przekroczył 23% według raportu Gemius z 2025 roku.

  • udział przekroczył 23%
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Attribution: Gemius View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Polish retail market
Geography
EMEA
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Gemius Primary Tier B
https://www.adtrip.pl/post/strategia-marketing-automation-dla-suplementow-diety-a-budowanie-zaufania ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Strategia marketing automation dla suplementów diety a budowanie zaufania | Adtrip Blog - Adtrip
Spis treści - Specyfika branży health and wellness a wyzwania e-commerce - Społeczny dowód słuszności - jak automatycznie zbierać opinie - Personalizacja i segmentacja oparta na potrzebach zdrowotnych - Synergia płatnych kampanii reklamowych i scenariuszy e-mailowych - Ile kosztuje wdrożenie narzędz…
Original Research
Gemius · Original study ↗

Citing Gemius 2025 report

Methodology documented
IndustryRetail RegionEMEA
Plain Text
Polish retail market: 23% online share of retail sales. Source: Gemius (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poland-online-share-retail-2025
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<blockquote cite="https://lighthousedata.io/data/poland-online-share-retail-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- online share of retail sales for Polish retail market<br><small>Source: Gemius (2025) · <a href="https://lighthousedata.io/data/poland-online-share-retail-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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