B
Evidence Grade B
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Aging
20.3%
20.3% -- online share of retail sales for global retail eCommerce (2024)
According to Statista, the share of retail eCommerce sales projected to be generated online in 2024 will reach 20.3%.
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Lighthouse Research Team
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Evidence graded
Value
20.3%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://lab42.dev/en/blog/the-role-of-brands-in-e-commerce-personalization-ecology ↗
Source Article
According to Statista, the share of retail eCommerce sales that are projected to be generated online in 2024 will reach 20.3%, approximately fifty percent of the total global sales which will be around $6.3 trillion USD. Further, it is estimated that the number of online shoppers will reach 2.77 bil…
Original Research
Statista
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Cited from Statista projection
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Industrymarketing
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global retail eCommerce: 20.3% online share of retail sales. Source: Statista (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-share-retail-ecommerce-2024
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<blockquote cite="https://lighthousedata.io/data/online-share-retail-ecommerce-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.3%</strong> -- online share of retail sales for global retail eCommerce<br><small>Source: Statista (2024) · <a href="https://lighthousedata.io/data/online-share-retail-ecommerce-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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