B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

9% -- online share of retail sales for Polish retail sector (2024)

Name: Online Share Of Retail Sales Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2024 · adtrip.pl

W 2024 roku udział sprzedaży detalicznej online w Polsce sięgnął niemal 9%.

Wartość przybliżona ('niemal 9%')

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Attribution: adtrip.pl View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2024

Entity

Polish retail sector

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

adtrip.pl Primary Tier B

https://www.adtrip.pl/post/strategia-meta-ads-dla-branzy-fashion-a-roas ↗

Confidence: 52/100 Vintage: 2024 Channel: Deep Crawl

Source Article

Strategia Meta Ads dla branży fashion a ROAS | Adtrip Blog - Adtrip

Spis treści - Meta Ads w polskim e-commerce fashion - aktualne realia - Koszty reklamy - CPC i CPM - Oczekiwany ROAS w branży fashion - Architektura konta reklamowego - fundament sukcesu - Uproszczenie struktury - Budżetowanie i faza uczenia - Targetowanie i lejek sprzedażowy - Prospecting (TOFU/MOF…

Original Research

adtrip.pl · Original study ↗

Methodology

Approximate figure ('niemal 9%') cited without named source

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Polish retail sector: 9% online share of retail sales. Source: adtrip.pl (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/polska-online-retail-share-2024

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<blockquote cite="https://lighthousedata.io/data/polska-online-retail-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- online share of retail sales for Polish retail sector<br><small>Source: adtrip.pl (2024) · <a href="https://lighthousedata.io/data/polska-online-retail-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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