B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
51%
51% -- ad attention rate for podcast commercials (2025)
51% of listeners pay more attention to podcast commercials than other forms of media.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Edison Research
Primary
Tier C
https://soundorp.com/is-it-worth-starting-a-podcast-in-2025/ ↗
Source Article
Is it worth starting a podcast in 2026? - soundorp
Have you ever thought about starting a podcast but felt like it’s “too late” to jump in? The thought might cross your mind—”Isn’t the podcasting world already oversaturated?” Well, you’re not alone. This question is popping up more and more, especially as podcasting continues to grow. But let’s brea…
Original Research
Edison Research
· Original study ↗
Methodology
Edison Research data cited in blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
podcast commercials: 51% ad attention rate. Source: Edison Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-ad-attention-51-percent
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<blockquote cite="https://lighthousedata.io/data/podcast-ad-attention-51-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- ad attention rate for podcast commercials<br><small>Source: Edison Research (2025) · <a href="https://lighthousedata.io/data/podcast-ad-attention-51-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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