B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

38%

38% -- ad attention rate for radio ads (2022)

Name: Ad Attention Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2022 · Tapestry

38% of listeners pay attention to radio ads.

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Attribution: Tapestry View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

38%

Unit

Percentage

Data Vintage

2022

Entity

radio ads

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Tapestry Primary Tier B

https://dms-cg.com/blog/82/details/do-you-close-your-ears-during-ramadan ↗

Confidence: 53/100 Vintage: 2022 Channel: Wayback

Source Article

Do you close your ears during Ramadan?

Do you close your ears during Ramadan? The Holy Month is a unique period of the year. From a societal standpoint, it is a period of spirituality, tradition, and faith. Lifestyle behaviors shift as people value more time with their relatives and reflect on matters of the heart and mind. From a media …

Original Research

Tapestry · Original study ↗

Methodology

Tapestry independent research on attention across media channels

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

radio ads: 38% ad attention rate. Source: Tapestry (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/radio-ad-attention-2022

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<blockquote cite="https://lighthousedata.io/data/radio-ad-attention-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- ad attention rate for radio ads<br><small>Source: Tapestry (2022) · <a href="https://lighthousedata.io/data/radio-ad-attention-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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