B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
39%
39% -- ad attention rate for TV ads (2022)
39% of consumers pay attention to TV ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tapestry
Primary
Tier B
https://dms-cg.com/blog/82/details/do-you-close-your-ears-during-ramadan ↗
Source Article
Do you close your ears during Ramadan?
Do you close your ears during Ramadan?
The Holy Month is a unique period of the year. From a societal standpoint, it is a period of spirituality, tradition, and faith. Lifestyle behaviors shift as people value more time with their relatives and reflect on matters of the heart and mind. From a media …
Original Research
Tapestry
· Original study ↗
Methodology
Tapestry independent research on attention across media channels
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TV ads: 39% ad attention rate. Source: Tapestry (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv-ad-attention-2022
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<blockquote cite="https://lighthousedata.io/data/tv-ad-attention-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- ad attention rate for TV ads<br><small>Source: Tapestry (2022) · <a href="https://lighthousedata.io/data/tv-ad-attention-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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