B
Evidence Grade B
Graded
under review
Safe to Cite
Current
12%
12% -- conversion lift for Google Performance Max video assets (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
whatconverts.com
Primary
Tier C
https://www.whatconverts.com/blog/pmax-best-practices/ ↗
Source Article
7 Expert PMax Best Practices to Make Google’s AI Work for You
Original Research
whatconverts.com
· Original study ↗
Methodology
Short (10-15 second) videos boost reach and engagement with ~12% conversion lift
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Performance Max video assets: 12% conversion lift. Source: whatconverts.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pmax-video-12-percent-conversion-lift
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<blockquote cite="https://lighthousedata.io/data/pmax-video-12-percent-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- conversion lift for Google Performance Max video assets<br><small>Source: whatconverts.com (2026) · <a href="https://lighthousedata.io/data/pmax-video-12-percent-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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