B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

$0.40

$0.40 -- average cpc for Google Performance Max campaigns (ecommerce) (2025)

Name: Average CPC Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-16

2025 · WordStream

The average CPC for Google Performance Max campaigns in ecommerce ranges from $0.40 to $0.85 (lower bound extracted as $0.40).

Reported in table as a range of $0.40-$0.85

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Attribution: WordStream View source

Lighthouse Research Team

Last verified: 2026-09-16 · How we verify data →

Source verified Evidence graded

Value

$0.40

Unit

Currency Usd

Data Vintage

2025

Entity

Google Performance Max campaigns (ecommerce)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

WordStream Primary Tier C

https://webmedic.com/google-ads-ecommerce-guide ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Google Ads for Ecommerce Explained | WebMedic

Is your store leaking revenue? Find out exactly where you're losing sales — takes 2 minutes. Most stores pick the wrong campaign type first. Here is the decision framework that prevents wasted spend What Is Google Ads for Ecommerce? Three campaign types. One budget. Google Ads for ecommerce is a pay…

Original Research

WordStream · Original study ↗

Methodology

Range $0.40-$0.85, midpoint used; WordStream 2025 / Google Ads Benchmarks / WebMedic client data

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Google Performance Max campaigns (ecommerce): $0.40 average cpc. Source: WordStream (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pmax-average-cpc-ecommerce

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<blockquote cite="https://lighthousedata.io/data/pmax-average-cpc-ecommerce" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.40</strong> -- average cpc for Google Performance Max campaigns (ecommerce)<br><small>Source: WordStream (2025) · <a href="https://lighthousedata.io/data/pmax-average-cpc-ecommerce" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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