B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$2
$2 -- average cpc for Travel and hospitality paid search (2026)
Travel and hospitality paid search keyword CPC averages around $2.00 in 2026.
- CPCs typically spike 30% to 100% under event-season pressure
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PPC Chief
Primary
Tier C
https://www.digitalsardine.com/blog/world-cup-travel-demand ↗
Source Article
The Cabo Verde Demand Shock: What the World Cup Actually Did to Search, and Why Most of It Won't Convert - Digital Sardine
I've spent the last month watching as much of this World Cup as I possibly could. As a Portuguese fan it ended in heartbreak. A 91st-minute Mikel Merino goal in Dallas, Spain 1-0, and with it the end of the road for what may be the most talented generation Portugal has ever produced, sent home in th…
Original Research
PPC Chief
· Original study ↗
Methodology
Cited to PPC Chief; event-season spikes of 30–100%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Travel and hospitality paid search: $2 average cpc. Source: PPC Chief (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-cpc-average-2-dollars
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travel-cpc-average-2-dollars" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- average cpc for Travel and hospitality paid search<br><small>Source: PPC Chief (2026) · <a href="https://lighthousedata.io/data/travel-cpc-average-2-dollars" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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