B Evidence Grade B Graded under review Safe to Cite Current

$3 -- average cpc for PPC keywords (2026)

Name: Average CPC Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2026 · WordStream

Cite this stat Share How we verify

Attribution: WordStream View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

Unit

Currency Usd

Data Vintage

2026

Entity

PPC keywords

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

WordStream Primary Tier B

https://backlinko.com/ppc-keyword-cost ↗

Confidence: 59/100 Vintage: 2026 Channel: Common Crawl

Source Article

How to Find Keyword Cost and Optimize Your PPC Campaigns

Also cited by

searchenginejournal.com https://www.searchenginejournal.com/

2026-08-18

demandsage.com https://www.demandsage.com/

2026-08-18

amraandelma.com https://www.amraandelma.com/

2026-08-18

ppc.land https://ppc.land/

2026-08-18

influencermarketinghub.com https://influencermarketinghub.com/

2026-08-18

Original Research

WordStream · Original study ↗

Methodology

Average CPC for the sports industry according to WordStream data.

Trend Over Time

Period	Value	Change
2026 (current)	$3
2026 (current)	$7	+103.7%
2026 (current)	$4	-48.8%

Segmentation

Industrymarketing

Cite this stat

Plain Text

PPC keywords: $3 average cpc. Source: WordStream (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ppc-keyword-cost-13

HTML Embed

<blockquote cite="https://lighthousedata.io/data/ppc-keyword-cost-13" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3</strong> -- average cpc for PPC keywords<br><small>Source: WordStream (2026) · <a href="https://lighthousedata.io/data/ppc-keyword-cost-13" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →