B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
21%
21% -- click through rate lift for Plain-text B2B emails vs HTML/CSS-styled emails (Relate platform data) (2024)
Plain-text emails have an average click-through rate (CTR) that is approximately 21% higher than HTML/CSS-styled emails.
- Source states the value is approximate ('약')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
Relate
Primary
Tier B
https://www.relate.kr/blog/email-marketing-webinar-summary/ ↗
Source Article
B2B 이메일 마케팅 101 웨비나 요약
B2B 이메일 마케팅 101 웨비나 요약
B2B 마케팅 채널 중에서 단 하나만 선택해야 한다면, 우리 팀은 이메일을 선택할 것입니다.
B2B 마케팅 채널 중에서 단 하나만 선택해야 한다면, 우리 팀은 이메일을 선택할 것입니다.
이메일은 B2B 고객과 고객 고유의 개인화된 채널로 소통할 수 있는 몇 안 되는 매우 효과적이고 효율적인 채널입니다. 고객에게 여러모로 도움이 될 수 있는 고품질의 이메일을 보내는 한, 이메일은 아마도 가장 효과적인 마케팅 수단일 것입니다.
Relate 팀에서 B2B 이메일 마케팅의 기본을 다룬 웨비나를 요약…
Original Research
Relate
· Original study ↗
Methodology
Average CTR lift of plain emails vs HTML/CSS-styled emails; source marks figure as approximate ('약') and attributes it to Relate team and Relate customers' actual data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Plain-text B2B emails vs HTML/CSS-styled emails (Relate platform data): 21% click through rate lift. Source: Relate (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/plain-email-ctr-lift-vs-html-b2b
HTML Embed
<blockquote cite="https://lighthousedata.io/data/plain-email-ctr-lift-vs-html-b2b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- click through rate lift for Plain-text B2B emails vs HTML/CSS-styled emails (Relate platform data)<br><small>Source: Relate (2024) · <a href="https://lighthousedata.io/data/plain-email-ctr-lift-vs-html-b2b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.