B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
31%
31% -- close rate increase for Businesses tracking outsourced lead gen by pipeline value (vs. meetings booked) (2025)
Businesses that track outsourced lead generation by pipeline value rather than meetings booked experience a 31% increase in close rates.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Clari
Primary
Tier C
https://sanguinesa.com/the-2025-playbook-for-lead-generation/ ↗
Source Article
The 2025 Playbook for Lead Generation
The 2025 Playbook for Lead Generation
Kevin Chern
“Don’t find customers for your products, find products for your customers.”
— Seth Godin
A few months ago, I met with a founder whose business was stuck in lead gen purgatory.
She’d hired two internal SDRs, paid for a B2B intent data platform, tested…
Original Research
Clari
· Original study ↗
Methodology
Relative increase in close rates for pipeline-value-based tracking vs. meeting-count-based tracking. Attributed to Clari Sales Velocity Index; no publication year stated for the underlying study, so article year (2025) used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Businesses tracking outsourced lead gen by pipeline value (vs. meetings booked): 31% close rate increase. Source: Clari (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pipeline-based-tracking-close-rate-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pipeline-based-tracking-close-rate-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- close rate increase for Businesses tracking outsourced lead gen by pipeline value (vs. meetings booked)<br><small>Source: Clari (2025) · <a href="https://lighthousedata.io/data/pipeline-based-tracking-close-rate-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.