B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- close rate increase for Companies with the strongest omnichannel customer engagement strategies (2025)
Companies with the strongest omnichannel customer engagement strategies see a 25% increase in close rates.
- Original Forrester report title and date not specified in the blog post.
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Lighthouse Research Team
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Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://www.ringcentral.com/us/en/blog/promoting-a-sales-through-service-culture-in-your-contact-cen… ↗
Source Article
Promoting a "sales through service" culture in your contact center
When you think of your inbound contact center, sales aren’t the first thing that comes to mind. After all, you have a sales department for that purpose. Yet, your inbound contact center can actually be a rich source of revenue for your organization.
With a “sales through service” culture, your inbou…
Original Research
Forrester
· Original study ↗
Methodology
RingCentral blog cites Forrester research; original report title and publication date not specified.
Methodology documented
Segmentation
Industrymarketing
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Companies with the strongest omnichannel customer engagement strategies: 25% close rate increase. Source: Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/omnichannel-25-percent-close-rate-increase
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<blockquote cite="https://lighthousedata.io/data/omnichannel-25-percent-close-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- close rate increase for Companies with the strongest omnichannel customer engagement strategies<br><small>Source: Forrester (2025) · <a href="https://lighthousedata.io/data/omnichannel-25-percent-close-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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