B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- conversion lift for Pinterest advertisers using multiple formats (2025)
Pinterest advertisers who run multiple ad formats see 50% higher conversion lift than single-format accounts.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pinterest Business
Primary
Tier B
https://ecomparkour.com/blog/pinterest-collection-ads ↗
Source Article
Pinterest Collection Ads: Setup, Specs and Benchmarks
What Are Pinterest Collection Ads?
Pinterest Collection Ads are mobile-first shopping units that combine one hero image or video with three smaller product tiles, expanding into a full 24-item detail page when tapped (Pinterest Business, 2025). They pull product data directly from a connected mercha…
Original Research
Pinterest Business
· Original study ↗
Methodology
Platform-reported advertiser performance comparison
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pinterest advertisers using multiple formats: 50% conversion lift. Source: Pinterest Business (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pinterest-multiformat-conversion-lift
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<blockquote cite="https://lighthousedata.io/data/pinterest-multiformat-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- conversion lift for Pinterest advertisers using multiple formats<br><small>Source: Pinterest Business (2025) · <a href="https://lighthousedata.io/data/pinterest-multiformat-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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