B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

14%

14% -- email click rate improvement for personalized emails (2015)

Name: Email Click Rate Improvement Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-07

2015 · Digital Marketing Institute

Personalized emails improve click-through rates by 14%.

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Attribution: Digital Marketing Institute View source

Lighthouse Research Team

Last verified: 2026-08-07 · How we verify data →

Source verified Evidence graded

Value

14%

Unit

Percentage

Data Vintage

2015

Entity

personalized emails

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Digital Marketing Institute Primary Tier B

http://digitalmarketinginstitute.com/ie/blog/create-personalised-emails-customers-actually-get-want-… ↗

Confidence: 62/100 Vintage: 2015 Channel: Common Crawl

Source Article

Create Personalised Emails Your Customers Actually “Get”, Want & Read | Digital Marketing Institute

Mar 30, 2015 Create Personalised Emails Your Customers Actually “Get”, Want & Read by Digital Marketing Institute Over half of opened emails are deleted within 2 seconds. Ouch. Want to prevent that from happening? Well then stop creating emails your customers simply don’t care about! You know the ki…

Original Research

Digital Marketing Institute · Original study ↗

Methodology

Source: Aberdeen

Methodology documented

Segmentation

Industrymarketing RoleAll marketers Channelemail

Cite this stat

Plain Text

personalized emails: 14% email click rate improvement. Source: Digital Marketing Institute (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized_emails_click_rate_improvement

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<blockquote cite="https://lighthousedata.io/data/personalized_emails_click_rate_improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- email click rate improvement for personalized emails<br><small>Source: Digital Marketing Institute (2015) · <a href="https://lighthousedata.io/data/personalized_emails_click_rate_improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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