B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- email click rate improvement for Emails containing a visual asset (image/GIF) (2019)
Including a visual asset in an email improves click rates by 42%.
- Attributed vaguely to unnamed studies without a direct citation
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
yesware.com
Primary
Tier C
https://www.yesware.com/blog/gifs-in-professional-emails/ ↗
Source Article
The Do’s and Don’ts of GIFs in Professional Emails
The Do’s and Don’ts of GIFs in Professional Emails
Jenny Keohane
In the visual world of 2019…GIFs have become unavoidable in sales and marketing email campaigns. Whether you enjoy them or not, you’re bound to see a flashy image that loops continuously on your screen while scanning your emails.
For o…
Original Research
yesware.com
· Original study ↗
Methodology
Article attributes the 42% click-rate improvement to unnamed 'studies'; underlying original study is not identified. Reference to 'hundreds of Yesware users each day' excluded as a vague, non-specific quantity.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Emails containing a visual asset (image/GIF): 42% email click rate improvement. Source: yesware.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visual-asset-email-click-rate-improvement-42
HTML Embed
<blockquote cite="https://lighthousedata.io/data/visual-asset-email-click-rate-improvement-42" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- email click rate improvement for Emails containing a visual asset (image/GIF)<br><small>Source: yesware.com (2019) · <a href="https://lighthousedata.io/data/visual-asset-email-click-rate-improvement-42" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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