B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
46%
46% -- email click rate improvement for ONE BY ONE program's email communication (2022)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ONE BY ONE
Primary
Tier B
https://marketer.ua/ru/retention-cherez-programu-loyalnist-yak-pravilna-email-komunikatsiya-pidvishh… ↗
Source Article
Retention через программу лояльности: как правильная email-коммуникация повысила вовлеченность на +45% • Marketer
Сегодня клиенту недостаточно просто скидок или бонусов.
Мы живем в избытке брендов и предложений. И единственное, что действительно заставляет покупателя возвращаться – это эмоциональная связь с брендом. Ведь сегодня клиент не хочет просто скидку, клиент хочет, чтобы о нем позаботились.
И на этом эт…
Original Research
ONE BY ONE
· Original study ↗
Methodology
Comparison with average click rates in standard regular campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ONE BY ONE program's email communication: 46% email click rate improvement. Source: ONE BY ONE (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-email-communication-click-rate-improvement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retention-email-communication-click-rate-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- email click rate improvement for ONE BY ONE program's email communication<br><small>Source: ONE BY ONE (2022) · <a href="https://lighthousedata.io/data/retention-email-communication-click-rate-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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