B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9.6%
9.6% -- response rate for personalized video outreach (2025)
Personalized video email outreach achieves a 9.6% response rate in sales compared to a 3.2% baseline for text-only email.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
9.6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Vidyard
Primary
Tier B
https://greenfroglabs.com/blog/video-marketing-trends ↗
Source Article
Every year, the video marketing trends conversation follows the same pattern. Someone lists 20 trends, includes AR/VR for the fourth year running, and calls it a guide. None of it helps you make better decisions about where to spend money.
This is a different kind of trends article. Every trend here…
Original Research
Vidyard
· Original study ↗
Methodology
Vidyard 2025 Video in Business Benchmark, cited by secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalized video outreach: 9.6% response rate. Source: Vidyard (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-video-response-rate-9-6-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalized-video-response-rate-9-6-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.6%</strong> -- response rate for personalized video outreach<br><small>Source: Vidyard (2025) · <a href="https://lighthousedata.io/data/personalized-video-response-rate-9-6-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.