B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- click through rate lift for personalized email marketing subject lines (2021)
A personalized email marketing subject line can boost clickthrough rates by around 50%.
- Approximation ('around 50%')
- Secondary citation ('recent report', original study not specified)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
seocalling.com
Primary
Tier C
https://www.seocalling.com/how-to-do-video-email-marketing-5-effective-ways/ ↗
Source Article
How To Do Video Email Marketing? 5 Effective Ways
Using video in email marketing is amongst the most successful tactics in online marketing today, and with a good reason. Also, according to research, if you link a video within your email marketing and add the word video within your email subject line, it increases the email opening rates by around …
Original Research
seocalling.com
· Original study ↗
Methodology
Cited 'recent report', original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalized email marketing subject lines: 50% click through rate lift. Source: seocalling.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-subject-line-ctr-lift-50pct
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<blockquote cite="https://lighthousedata.io/data/personalized-subject-line-ctr-lift-50pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- click through rate lift for personalized email marketing subject lines<br><small>Source: seocalling.com (2021) · <a href="https://lighthousedata.io/data/personalized-subject-line-ctr-lift-50pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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