B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- consumer sentiment personalization importance for U.S. adults (2023-08)
85% of U.S. adults said it was somewhat important for brands to share personalized recommendations with them.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2023-08
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Media Volery/Researchscape
Primary
Tier B
https://freshwatercreative.com/fw-unlocking-the-power ↗
Source Article
The Power of the Pyramid — Freshwater Creative
Unlocking the Power of Personalized Marketing:
Insights from Together Digital’s Illuminate 2024
I recently joined some amazing women at Illuminate 2024, Together Digital’s national conference. If you’re not familiar with the organization, it’s members are on a mission to educate and empower women to…
Original Research
Media Volery/Researchscape
· Original study ↗
Methodology
Survey by Media Volery/Researchscape, August 2023, cited at Together Digital's Illuminate 2024 conference
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
U.S. adults: 85% consumer sentiment personalization importance. Source: Media Volery/Researchscape (2023-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-recommendations-importance-us-adults-2023
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<blockquote cite="https://lighthousedata.io/data/personalized-recommendations-importance-us-adults-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- consumer sentiment personalization importance for U.S. adults<br><small>Source: Media Volery/Researchscape (2023-08) · <a href="https://lighthousedata.io/data/personalized-recommendations-importance-us-adults-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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